Dell Technologies' Social Media Expert Jenny Newman and SVP Cheryl Cook discuss the changing customer journey, why you and your sales team should be on social media, and how to engage successfully on social media.
Dell Technologies' Jenny Newman joins SVP Cheryl Cook to discuss the changing customer journey and why you and your sales team should be on social media (hint: employee posts get up to 8x more engagement than corporate posts). Jenny shares how to engage authentically on social media to build customer relationships, develop your brand as a SME, and amplify your reach. With topics including social selling, Dell’s Social Command Center, and even Captain Marvel, this episode is a must-listen!
Featuring Dell Technologies leaders:
Cheryl Cook, SVP, Global Partner Marketing - Twitter / LinkedIn
Jenny Newman, Social Media Training & Engagement Strategist - Twitter / LinkedIn
Additional resources: