The Partner Connection

Digital First: Heather Margolis & Cheryl Cook

Episode Summary

Channel marketing expert Heather Margolis of Channel Maven joins Dell Technologies SVP Cheryl Cook to discuss how to find, understand, and engage customers in a remote, digital world.

Episode Notes

Channel marketing expert Heather Margolis of Channel Maven joins Dell Technologies SVP of Global Partner Marketing, Cheryl Cook, to discuss how to find, understand, and engage customers in a remote, digital world. They also cover the future of Demand Gen in a hybrid world, how to drive customer loyalty through a coordinated, omni-channel approach, and Heather’s lessons learned as a business owner.

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